ITN News Releases
Broadcast your success stories worldwide!
Use ITN's video news release service to gain maximum exposure for your news story on television, radio and online.
ITN, Europe's leading creative content provider for global brands in the broadcast, online, mobile and corporate sectors, will work with you to maximise broadcast and online coverage of your news.
THE SERVICE:
We will video film your event or campaign to extract maximum news values for television, radio and online.
Our media relations team will sell-in your story to our unrivalled network of contacts.
We will broadcast your story worldwide on eureporter.tv
We will distribute your story via ITN's unique regional and global network of news organisations
Unlimited access to ITN Productions' camera crews, reporters, presenters, satellite trucks and studios
CASE STUDIES:
Barclays Bank needed to maximise exposure of one community sports event. We gained coverage worth an estimated: 1.4 Million Euros:
The UK's Foreign and Commonwealth Office needed to boost awareness of their World Cup preparations in South Africa. We achieved an estimated 1.1 Million Euros worth of coverage.
ITN CLIENTS INCLUDE:
AOL, Twitter, Facebook, SKY News, DirectGov, Eurosport, Mirror.co.uk, Sun, Daily Star, Daily Telegraph, FCO
STANDARD VNR PACKAGE:
Pre production and planning meeting with you to define and outline your story
1 Day filming and editing to produce a Video News Release consisting of:
A-Roll report of maximum duration: 1’30”
B-Roll report to consist of sound bites and rushes of maximum duration 7’
Each clip divided by ITN Productions slates.
Distribution (on-pass) of video VNR of approximately 10 minute duration to online, radio, and TV targets across the UK and Europe.
Dedicated ITN/Onbroadcast account manager to both account manage and sell the content and interview opportunities into broadcast media.
Target broadcasters will be contacted across two weeks on each individual campaign.
Based on English speaking broadcasters, the proposed target list of broadcasters is (but not confined to):
TV
BBC World, Al Jazeera, Bloomberg, CNBC, CNN, DW TV, France 24, EuroNews, Russia Today, NHK, Reuters, Associated Press, Press Association, BBC One This Week (if on-air), BBC One Question Time. BBC One The AM Show, BBC Two Daily Politics, BBC Two Newsnight, BBC News Channel (incl. Hard Talk), BBC Parliament (incl. The Record Europe and only if on-air), Sky News (incl. Jeff Randall and Boulton and Co), BBC One The Politics Show (incl. UK regional), BBC Two Wales (incl. Dragon’s Eye), BBC Scotland, BBC Radio 4 (incl. Beyond Westminster and Weekly Political Review), BBC Ulster (incl. Inside Politics), BBC Radio Wales (incl. Sunday Supplement)
RADIO
BBC World Service Radio, Radio Free Europe, Radio France International, Radio 4 (incl. Today, World Tonight and Start the Week), BBC Radio 4 (incl. Beyond Westminster and Weekly Political Review), BBC Ulster (incl. Inside Politics), BBC Radio Wales (incl. Sunday Supplement), Five Live
WEB
Independent, Guardian, The Times, Telegraph TV, Politics , MSN, Yahoo, The Sun Online, Walesonline ePolitix, EU Reporter TV.
COST:
The standard VNR package costs 12,000 euros (plus tax where appropriate), based upon all filming taking place in Brussels.
For filming elsewhere in Europe travel expenses, hotels etc will be additional.
For an individual cost quotation or to discuss your campaign needs please contact:
itn@eureporter.co or telephone Colin Stevens on +44 (0)7548 034 225