As lockdowns and travel restrictions are reintroduced around the world, it is essential that businesses, governments and charities work in close co-operation to ensure the protection of the most vulnerable. COVID-19 and its consequences will clearly be with us for some time to come, so building our long-term resilience is fundamental. These measures must be formed in a calm, reasoned manner and with the long-term implications in mind, writes Yerkin Tatishev, founding chairman of Kusto Group.
My generation in the former Soviet countries went through a similar experience of massive economic and social shock in the 1990s when the USSR collapsed. Having grown through those difficult years, we perhaps have a better sense of perspective now. We know that in order to survive a crisis and flourish afterwards, patience and a plan for the future is required.
Quick wins are always in demand, often without any real consideration for their long-term impact. One can see this in business and politics across all societies, only exacerbated in times of crisis. Amid the general panic, the idea that “something must be done, this is something, therefore we must do it” often takes hold.
At Kusto Group, we already had established a charitable foundation #KustoHelp, which enabled us to deliver $2,4 million of aid to at-risk populations during the pandemic. That we had this structure in place was due to long-term thinking and the recognition that our company has a social responsibility to help those less fortunate.
In business you learn that when you have steady processes already ingrained - you have all systems in place, the right leaders, the right specialists, local competencies - you can adapt far better to a disaster or disruption. If anything, a crisis is a perfect moment to remove all unnecessary procedures, meetings, layers and bottlenecks. In other words, companies that have effective structures in good times, are in a much better position to handle the bad times. In many markets I see divisions of Kusto Group, such as agriculture and construction materials, continue to perform well for this very reason.
The same can be applied to governments and public administration. While no country or company has handled the pandemic perfectly, it has been easy to see that those with good governance have come out much stronger than those without. This learning is a perfect illustration of the need to reform structures if we are to be resilient in the long term.
The World Bank’s chief economist warned two weeks ago that countries would have to take on additional debt to help fight the economic impact of the coronavirus. As undesirable as this normally is for public finances, supporting our industries is an essential investment in the long term. Businesses take years to build up, involving massive investments of time, money and effort. The cost of letting them collapse is far greater than supporting them through the crisis. They also of course have a responsibility to support their workforce, local communities and partners through these difficult times.
Helping businesses survive the crisis is one element, but for the longer term we also have to look at areas that provide future resilience. Education and digitalisation are key to this. Young people and their education are key to a society’s fortunes, but it’s always one of the first places that cutbacks are made when the going gets tough.
With schooling and university now largely being held online, poverty has become a greater predictor than ever of success, as good access to the Internet becomes a necessity. The rapid digitalisation of our economies likewise means that those countries, businesses, and workers with poor connectivity will struggle to keep up. Investment in both these areas will be absolutely essential to a durable recovery. With the Yerzhan Tatishev Foundation, focusing on tech and innovation, and the High Tech Academy I have tried to make my own modest contribution to this effort.
This pandemic is a crisis of a scale not seen in recent memory. Mitigating its impact will require an equally unprecedented level of cooperation between stakeholders across our society. Beyond providing vital support to businesses, we have to look to our long-term resilience and growth, through education and digitalization. This pandemic will be with us for some time now. There will be other crises ahead. Are we ready for them?
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