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New study reveals the most popular technological gadgets in Belgium

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  • The Nintendo Switch is the most searched tech item in Belgium The iPad and Playstation 5 take second and third, respectively. New research has found Belgium's most popular tech items last year, with the Nintendo Switch coming out on top.

The study, conducted by German Tech Magazine GamingGadgets, analysed the number of Google searches for tech products on sale in the last quarter of 2023, to reveal which items had the greatest number of searches on average in the build-up to the end of the year.

#1 - Nintendo Switch

The Nintendo Switch received roughly 322 searches each month on average between October and December 2023. Last year saw the release of some of the most anticipated franchised Switch releases including The Legend of Zelda: Breath of the Wild, and Super Mario Bros. Wonder. It is no surprise that the current iteration of the Switch, which was first released in 2017, remains so popular.

#2 - iPad

Receiving 172 searches a month on average, Apple's flagship tablet offers ease and portability which may explain its high place in the rankings. The latest tenth-generation iPad utilises the A14 Bionic chip, which remains one of the most powerful processors on the market today. 2023 also marks the first calendar year, since the tablet originally launched in 2010, that Apple has not released a new generation of the iPad.

#3 - Playstation 5

The Playstation 5, which comes in with 141 searches a month, is powered by an AMD Zen 2-based CPU and a custom RDNA 2-based GPU. The PS5 boasts impressive graphical capabilities and supports ray tracing for incredibly realistic visuals. The PS5 also offers backward compatibility with most PlayStation 4 games, allowing players to enjoy their existing collection of games with improved performance and graphics.

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#4 - Airpods

Apple AirPods, which received 133 searches per month on average, revolutionised the audio industry since the release of the first generation in 2016. The wireless earbuds combine cutting-edge technology with seamless connectivity, offering a truly immersive audio experience. With their H1 chip, AirPods deliver a swift and effortless pairing process with any Apple device, enabling users to effortlessly switch between devices without interruption.

#5 - Steam Deck

The Steam Deck received 120 searches each month on average. The handheld gaming device was released in September 2022 by American gaming corporation Valve and has since gained some popularity due to the portability of the console combined with the power and versatility of a gaming PC. Featuring a custom AMD APU, this impressive piece of hardware boasts incredible graphics capability and processing power to deliver an immersive gaming experience on the go.

The most popular tech items in Belgium
RankingTech ItemAverage Monthly Searches
1Nintendo Switch322
2iPad172
3Playstation 5141
4Airpods133
5Steam Deck120

Commenting on the findings, Nico Arnold, a spokesperson for GamingGadgets said:

This data offers a fascinating insight into which tech items people most looked forward to receiving in 2023. The study considered searches from October to December, encompassing searches for sales during Black Friday and Cyber Monday, and consequently revealing which gadgets Belgium was most interested in at this time of the year.'

Source:  GamingGadgets

Source: Google Keyword Planner

Photo by Muha Ajjan on Unsplash

Methodology: Average monthly search volumes from October to December 2023 were collected using Google Keyword Planner for major tech gadgets and products.

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