The Commission supports the EU wine sector in meeting new challenges

The European Commission is proposing a series of measures to ensure that the European wine sector remains competitive, resilient, and a key economic driver in the decades to come. This sector faces several challenges, such as changing consumer trends, climate change, and market uncertainties. The Commission's proposal introduces targeted measures to help the sector manage its production potential, adapt to changing consumer preferences, and exploit new market opportunities. These measures will also help maintain the vitality of many rural areas that depend on jobs in the wine sector. They include greater flexibility in planting, ways to prevent surpluses, clear marketing rules, enhanced support to become more resilient to climate change, harmonized labeling, and assistance to promote wine tourism.

Agriculture and Food Commissioner Christophe Hansen (pictured) said: “The EU is the world leader in wine production and export. Beyond the economic weight of the sector and the know-how of our winegrowers, vineyards are an integral part of our landscapes and cultural heritage. That is why I am presenting this package of measures today, responding directly to the demands of the sector and Member States. I am confident that our proposals will help stabilize the market and allow producers to seize new opportunities and meet evolving consumer expectations. I call on Member States and the European Parliament to act swiftly towards the final adoption and implementation of these measures to provide relief to the sector.”

More details in the press release.

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