Event hosted by the Embassy of Pakistan, Brussels to promote tourism and cultural diversity of the country

The Embassy of Pakistan in Brussels hosted an event at Pakistan House to promote Pakistan’s culture and tourism potential. A large number of lifestyle and travel influencers having millions of online followers attended the reception.

In his welcoming remarks, Ambassador of Pakistan to Belgium, Luxembourg and the European Union Zaheer A. Janjua said that Pakistan is blessed with majestic landscapes, rich and diverse culture and historical heritage.

He underscored the government’s efforts for promoting tourism and development of touristic destinations in the country. He highlighted that the British Backpacker Society, Forbes and Conde Nast Traveler had ranked Pakistan as the top adventure travel destination in the world.

Emphasizing the importance of social and digital media, Ambassador Janjua said that these platforms have become an essential element of our daily lives. People in Pakistan are actively using social media forums for sharing their perspectives on all facets of life, including culture, literature, music, movies, politics, education, health and tourism.

He highlighted that the government was also using these social media applications to enhance its outreach, disseminate policies, ensure transparency and facilitate citizens, including their feedback on socio-economic issues.

He invited the participants to visit Pakistan and experience the enchanting beauty, cultural diversity and the proverbial hospitality of Pakistan.

The event also included an introduction to Pakistani cuisine and culture. A corner was arranged with traditional bangles and mehndi.

Social media influencers appreciated the event and Pakistani culture and cuisine.

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