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FYST Announces Launch of Pioneering Payments Consultancy for Cross-Border E-Commerce Businesses




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FYST, a one-stop tech and payments and technology consultancy for ecommerce businesses, has announced its launch in Europe, empowering merchants with a unique mix of agile digital payments capabilities, banking, unrivalled personalised support, compliance and AML advisory services from its team of tech, payment and banking industry consultants.

Designed to help businesses navigate the fast-growing cross-border ecommerce market, FYST brings together leading fintech innovators under one brand, combining unparallelled technical ingenuity, tailored advice to help fledgling businesses to successfully  scale up, and receive access to more than 70 global payment methods via network of partners.

FYST helps online ecommerce businesses to access smart acquiring and processing services, and navigate a multitude of global banking relationships to ensure fast, flexible and cost-effective cross-border payments. In addition, it will assist clients in optimising cross-border payment flow both operationally and technically, provide legal consultations and streamline compliance and AML procedures. 

With the value of cross-border payments anticipated to hit $250 trillion by 2027, the launch of FYST is timely, as ecommerce businesses move beyond merely offering digital payment capabilities to seek full 360-degree advice and support to help them unlock new opportunities in the fast-evolving e-commerce space. 

FYST is led by CEO Ryta Zasiekina, a payments industry expert and entrepreneur with an impressive track record of taking dynamic and disruptive fintech businesses forward. Previously an independent entrepreneur and business advisor specialising in e-commerce and FinTech payment processing, risk management and anti-fraud, Ryta moved to Latvia fleeing Russia's war in Ukraine and in early 2022, and has established FYST.   

Ryta Zasiekina, CEO of FYST, comments: “The time is right for FYST to launch, born out of a desire to bring unrivalled sector knowledge and experience to create a sustainable, heavy-weight, efficient global tech business, and to help clients in e-commerce make huge impacts in the online space. The last few years have been a whirlwind, with the pandemic forcing many merchants online. Today, ecommerce businesses are at an inflection point – they know they need to have digital payment services in place. But now, they want to expand revenues, broaden their offerings and maximise the value they can get from their cross-border payments capabilities. 

“That’s where FYST comes in – we are right beside our clients and partners at every step of their journey into global ecommerce with the kind of personalised support they’ve never experienced before. FYST has created a diverse team of successful industry pioneers. Our consultancy team brings together tech, ecommerce and payment experts at the top of their industries, who can provide an unmatched wealth of knowledge, friendly and practical advice and first-hand scaling experience to help businesses go beyond just offering payments, and reimagine money to make it flow seamlessly.”


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