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Stepping up efforts against counterfeiting and piracy: First #EUBlockathon and new industry agreement

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The Commission and the EU Intellectual Property Office (EU IPO) have launched the EU Blockathon 2018 competition, the first hackathon dedicated to develop blockchain based solutions to fight counterfeiting and piracy. The event was closed on Monday 25 June by Digital Single Market VicePresident Andrus Ansip, who attended a Q&A session.

The Blockathon brought together the world's most talented teams of coders (programmers) to co-create the next level anti-counterfeiting solutions for consumers, enforcement authorities, logistic operators and companies. In addition, industry participants signed a Memorandum of Understanding (MoU) on online advertising and intellectual property rights (IPR) during the closing ceremony. Building on the success of previous industry-led agreements facilitated by the Commission, the MoU brings together advertisers, advertising intermediaries, technology providers and associations to curtail the revenue that websites and mobile applications infringing copyright and disseminating counterfeit goods obtained through online advertising. These initiatives follow on from the measures presented last November to ensure the protection of Europe's know-how and innovation leadership.

Winners of the Blockathon were announced during the closing ceremony and the results published here. More information on the MoU on online advertising and IPR can be found here.

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