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TikTok commits to permanently withdraw TikTok Lite Rewards programme from the EU to comply with the Digital Services Act

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On 5 August, the Commission made TikTok's commitments to permanently withdraw TikTok Lite Rewards programme from the EU binding. These commitments have been submitted by TikTok to address the concerns raised by the Commission in the formal proceedings opened against TikTok on 22 April and ensure compliance with the Digital Services Act (DSA).

Executive Vice President for a Europe Fit for the Digital Age Margrethe Vestager said: “The safety and well-being of social media users need to be a number one priority. Design features on platforms with addictive effects put the well-being of their users at risk. That's why we have made TikTok's commitments under the DSA legally binding. We will carefully monitor TikTok's compliance. Today's decision also sends a clear message to the entire social media industry.” 

Internal Market Commissioner Thierry Breton (pictured) said: “The available brain time of young Europeans is not a currency for social media — and it never will be. We have obtained the permanent withdrawal of TikTok Lite Rewards programme, which could have had very addictive consequences. The DSA is in full swing.”

The decision makes these commitments legally binding, meaning that any breach of the commitments would immediately amount to a breach of the DSA and could therefore lead to fines. With this decision, the Commission is also closing the formal proceedings opened against TikTok on 22 April.

This is the first case the Commission closes under the DSA, 105 days after the opening of the proceedings.

More information is available in the press release.

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