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Booking must now comply with the Digital Markets Act

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As of today (14 November), Booking Holdings Inc. (BHI), designated as gatekeeper on 13 May 2024, must ensure that its online intermediation service, Booking.com, complies with all relevant obligations of the Digital Markets Act (DMA).

Concretely, this means hotels, car rental companies, and other providers of travel services that depend on Booking.com to reach their customers can begin to enjoy new opportunities.

Executive Vice President for a Europe Fit for the Digital Age and Competition Commissioner Margrethe Vestager (pictured) said: "As a key player in the European tourism ecosystem, Booking must now comply with the DMA. Their role as intermediator between businesses and customers in accommodation, car-rentals and any other type of travel services will become fairer and more open. For example, until now many hotels and rental companies in the EU were obliged to guarantee the best prices on Booking.com. Now EU businesses are free to differentiate prices and conditions on any online sales channel they wish to use.  This proves that the DMA is an important tool in making online marketplaces fairer for businesses and more open to competition."

The DMA aims to ensure contestable and fair markets in the digital sector. It regulates gatekeepers, which are large digital platforms that act as an important gateway between business users and consumers, whose position can grant them the power to create a bottleneck in the digital economy.

You can find more information in this press release.

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