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Healthy Lifestyle: Commission launches a European-wide campaign




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The Commission has launched the HealthyLifestyle4All campaign to promote a healthy lifestyle for all, across generations and social groups, with the objective to improve the health and well-being of Europeans. Linking sport and active lifestyles with health, food and other policies, this two-year campaign involves civil society, non-governmental organisations, national, local and regional authorities and international bodies. All involved will implement several actions for Europeans to be more active and more mindful of their health.

The actions will support the three objectives of the HealthyLifestyle4All campaign:

  • Raise more awareness for healthy lifestyles across all generations;
  • Support an easier access to sport, physical activity and healthy diets, with a special focus on inclusion and non-discrimination to reach and involve disadvantaged groups;
  • Promote a global approach across policies and sectors, linking food, health, well-being and sport.

All participating organizations can submit a commitment for concrete actions in the online Pledge Board. Several EU countries and organisations, such as the International and European Olympic Committees, the World Anti-Doping Agency (WADA), the International School Sport Federation, the Fédération Internationale de Football Association (FIFA), the Union of European Football Associations (UEFA), and the World Health Organization (WHO) already submitted their contribution, with many more to be expected.


As a coordinator of the campaign, the Commission will implement several actions in the next two years, including for example:

  • Increase funding for projects supporting a healthy lifestyle in the Erasmus+, Horizon Europe and EU4Health For 2021-2027, €470 million will be available for sport actions under Erasmus+, €290 million under Horizon Europe, and €4.4 million under EU4Health;
  • create a new #BeActive Across Generations Award to recognise the importance of Sport across different ages;
  • launch an EU Mobile App for cancer prevention to raise awareness of the importance of healthy lifestyles for cancer prevention, supporting the goals of Europe's Beating Cancer Plan;
  • develop and update a food ingredients database containing information on the nutritional quality of processed food products sold in the EU to promote healthier food products and reduce the consumption of less healthy food products high in sugar, fat and salt. A harmonised mandatory front-of-pack nutrition labelling will further support that objective as well as the EU Code of Conduct on responsible food business and marketing practices that entered in force in July 2021;
  • address the issue of healthy and sustainable diets, and the importance of physical activity and mental health in schools. The Commission will review the EU School fruit, vegetables and milk scheme and will streamline the concept of healthy lifestyles in its recommendation on education, and;
  • Support evidence-based policy making for healthy lifestyles with the Health Promotion and Disease Prevention Knowledge Gateway and the Knowledge Centre on Cancer.

The launch of the campaign coincides with the start of the European Week of Sport 2021, which takes place from 23 to 30 September across Europe under the patronage of three great European athletes: Beatrice Vio, Jorge Pina and Sergey Bubka. Thousands of events, online and in situ, will highlight the power of physical activity to bring joy, build resilience and connect generations. Since its first edition in 2015, the European Week of Sport has become the largest European campaign for promoting sport and physical activity. The 2020 European Week of Sport (EWoS) saw a record participation of 15.6 million active participants in over 32,000 events across Europe.

Promoting the European Way of Life Vice President Margaritis Schinas said: “Sport and physical activity contribute to our physical and mental wellbeing. The lack of physical activity not only has a negative impact on society and people's health, but also results in economic costs. In addition, sport has the potential to strengthen messages of tolerance and reinforce citizenship throughout Europe. Today's HealthyLifestyle4All campaign is a testimony of the Commission's implication for a healthy lifestyle for every citizen.”


Launching the campaign alongside the European Week of Sport in Slovenia yesterday, Innovation, Research, Culture, Education and Youth Commissioner Mariya Gabriel said: “People's awareness about the role of sport and fitness for a healthy lifestyle has only grown over the years, not least because of the pandemic. We have to keep the momentum. The European Commission will continue to work to raise the awareness about the key role sport plays for our societies; for people's health, social inclusion and well-being. The HealthyLifestyle4All initiative invites key sectors promoting sport, physical activity and healthy diets to join the Commission in promoting action that can improve our healthy habits.”

Health and Food Safety Commissioner Stella Kyriakides said: "Good health is the bedrock for strong societies and strong economies. And prevention will always be better than cure. This is why health promotion and disease prevention is a crucial component for our work on health, and a major focus of Europe's Beating Cancer Plan. The HealthyLifestyles4All initiative will help us shine a spotlight on the importance of healthy lifestyles across all generations and social groups. It will raise awareness about the importance of healthy lifestyles, support a shift towards more sustainable diets and promote responsible food business and marketing practices.”


According to the latest Eurobarometer survey, nearly half of Europeans never exercise or play sport, and the proportion has increased gradually in recent years. Only 1 in 7 persons aged 15 or over eats at least five portions of fruit or vegetables daily, while 1 in 3 does not eat any fruit or vegetables every day. Healthy lifestyles contribute to reduce the incidence of a number of non-communicable diseases. For example, it is an established fact that over 40% of cancers are preventable and unhealthy diets and sedentary lifestyles are important determinants. Effective cancer prevention strategies can prevent illness, save lives, and reduce suffering. Europe's Beating Cancer plan is committed to giving people the information and tools they need to make healthier choices when it comes to diet and exercise.

Sport is recognised for boosting the immune system, helping improve mental health and teaching us important values of inclusion and participation. At EU level, the Commission supports the promotion of physical activity through financial support via Erasmus+, Horizon Europe and EU4Health. Since 2014, Erasmus+ has financed 1175 projects and reached 3700 organisations for a value of €250 million. The Commission also created the #BeActive awards to support projects and individuals that are dedicated to promoting sport and physical activity across Europe.

The Commission supports the member states and stakeholders in promoting healthy diets through a number of actions, such as food reformulation, reducing aggressive (digital) marketing of foods high in fat, salt and sugars, public procurement of school food, promotion of physical activity and consumer information, including labelling. An overview of the policy initiatives on nutrition and physical activity shows that it can contribute to reduce the burden of non-communicable diseases, such as cancer, cardiovascular disease, obesity and diabetes. The Farm to Fork Strategy aims to accelerate our transition to a sustainable food system where everyone has access to sufficient, safe, nutritious, sustainable food.

More information


European Week of Sport

Nutrition and physical activity

Europe's Beating Cancer Plan


MEPs call for EU food strategy to promote plant-rich diets



Two powerful European Parliament committees called on the European Commission to promote healthy plant-rich diets as part of a sustainable EU food strategy. The NGO Compassion in World Farming EU welcomes this call, as ambitious measures are needed in order to improve our food systems for the benefit of people, animals and the planet.

The Environment, Public Health and Food Safety Committee and the Agriculture and Rural Development Committee adopted a joint position on the European Commission’s food policy, the Farm to Fork strategy for a ‘fair, healthy and environmentally-friendly food system’.

A “population-wide shift in consumption patterns is needed,” such as “increased consumption of […] plant-based foods”, stressed the two Committees, highlighting the need to address the “overconsumption of meat” and other unhealthy products for the benefit of our health, the environment and animal welfare (Paragraph 20).


Indeed, 20 meat and dairy firms emit more greenhouse gas than Germany, Britain or France, as highlighted earlier this week by a new report by Heinrich Böll Stiftung, Friends of the Earth Europe and Bund für Umwelt und Naturschutz. Scientists emphasize that urgent action to promote plant-rich diets is essential to ensure planetary and human health. This will also help reduce the immense number of animals used in farming, due to the current intensive agricultural system.

The report, which will be voted on by the full Parliament later in the year, also calls on the Commission to put forward legislation phasing out the use of cages for farmed animals (Paragraph 5 a). This echoes the call of the successful End the Cage Age European Citizens’ Initiative, which has garnered 1.4 million verified signatures from people in all EU member states, as well as an earlier resolution by the EU Parliament on the issue and a commitment by the European Commission to turn this call into reality.

The report also emphasises the necessity for higher standards for fish. It calls on the Commission and the member states to improve fish welfare, in particular by supporting better “methods of capture, landing, transport and slaughter of fish and marine invertebrates” (Paragraph 10).


Head of Compassion in World Farming EU Olga Kikou said: “I strongly welcome the call by these two important committees for the need to transition to more plant-rich diets, as well as to improve animal welfare. There is, of course, room for improvement in the MEPs’ demands, as higher ambition is needed. Nonetheless, MEPs and the European Commission are already looking for solutions in the right direction. We will be vigilant in ensuring that the follow-up actions are bold and timely. The seeds for a better future are already there – now it’s a matter of ensuring they come to fruition.”

The Farm to Fork strategy for a fair, healthy and environmentally-friendly food system is a central pillar of the European Green Deal, which sets out how to make Europe carbon-neutral by 2050. The strategy seeks to accelerate the transition to a sustainable food system that would bring environmental, health, social and economic benefits. Recognizing that better animal welfare improves animal health and food quality, the Commission commits in the strategy to revise the body of EU animal welfare legislation with the ultimate aim of ensuring a higher level of animal welfare.

For over 50 years, Compassion in World Farming has campaigned for farm animal welfare and sustainable food and farming. With over one million supporters, we have representatives in 11 European countries, the US, China and South Africa.

Photos and videos of farmed animals can be found here.

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As #COVID-19 drives action on obesity, could 'soda taxes' work for food?



In both the UK and France, a number of parliamentarians are pushing for new taxes on certain food products, building on the example of existing soda taxes which charge levies for drinks with high sugar content. Advocates of the policies want governments to leverage their influence over pricing and address Europeans’ expanding waistlines via their wallets.

Indeed, across the EU, nutritional experts and public health officials are seeking new ways of promoting healthier eating habits, including the introduction of junk food advertising restrictions and fruit and vegetable subsidies. Public opinion seems to be in favour of an interventionist approach: 71% of Britons support subsidising healthy foods and almost half (45%) are in favour of taxing unhealthy ones. Similar trends have been observed across Europe.

While these ideas seem on the surface to make straightforward logical sense, they bring with them a far thornier set of questions. How will European governments actually determine which foods are healthy and which are unhealthy? Which products will they tax, and which ones will they subsidise?

Tackling obesity head-on

It’s little surprise the British government is now ramping up plans to tackle the obesity epidemic. In 2015, 57% of the UK populace was overweight, with the World Health Organisation predicting that percentage will reach 69% by 2030; one in 10 British children are obese before they even begin their schooling. The coronavirus pandemic has further underlined the dangers of unhealthy eating. 8% of British COVID sufferers are morbidly obese, despite a mere 2.9% of the population falling into this weight classification.

The Prime Minister himself has personal experience with the dangers of this particular comorbidity. Boris Johnson was admitted to intensive care with coronavirus symptoms earlier this year, and while he remains clinically obese, his attitudes towards tackling the problem have clearly changed. In addition to shedding 14 lbs, Johnson has performed an about-turn on his views on food legislation, after previously dubbing levies on unhealthy products “sin stealth taxes” that were symptomatic of a “creeping nanny state”.

Johnson now advocates tighter regulation of junk food marketing and clearer calorie counts on restaurant menu items, while campaigners urge him to consider subsidising healthier options. A report from non-profit thinktank Demos found almost 20 million people in the UK cannot afford to eat healthier produce, while recent research indicates subsidising healthier foodstuffs would be more effective in fighting obesity than taxing unhealthier ones.

France appears to be following a similar course of action. A senatorial report released in late May received cross-party approval and could be enshrined in French law in the near future. Alongside detailed analysis of France’s deteriorating diets, the report contains 20 concrete proposals for solving the crisis. One of those proposals involves taxing unhealthy food products, which the study’s authors state should be defined in accordance with France’s Nutri-Score front of pack (FOP) labelling system – one of the candidates currently being considered by the European Commission for use across the European Union.

The battle of the FOP labels

While the recently unveiled Farm 2 Fork (F2F) strategy sets out a process for adopting a uniform FOP system across the entire EU, the Commission has thus far refrained from endorsing any one candidate. The debate over labels could have a drastic impact on how individual member states answer these key questions, not least because it is bringing the complexities of defining what constitutes a balanced diet into sharp focus.

The Nutri-Score FOP system operates upon a colour-coded sliding scale, with foods perceived to have the highest nutritional value graded “A” and shaded dark green, while those with the poorest content are given an “E” certification and marked red. Proponents argue Nutri-Score quickly and clearly demonstrates nutritional data to customers and helps them to make informed decisions. The system has already been adopted on a voluntary basis by countries including Belgium, Luxembourg, and of course France.

However, the system has numerous detractors. Most vocal among these is Italy, which argues that many of the country’s signature food products (including its famous olive oils and its cured meats) are penalised by Nutri-Score, even though the country’s traditional Mediterranean diet is lauded as one of the healthiest in the world.

As an alternative, Italy has proposed its own Nutrinform FOP label, which does not categorise foods as ‘good’ or ‘bad’ but rather presents nutritional information in the form of a charging battery infographic. Nutrinform was approved by the European Commission (EC) for commercial use just this month, while agriculture ministers from other southern EU countries, including Romania and Greece, have spoken out in favour of the Italian position.

France itself seems to have noticed the potential repercussions of Nutri-Score when it comes to the country’s most important culinary products – and especially its cheeses. By the French government’s own admission, the Nutri-Score algorithm for calculating grades has been “adapted” when it comes to products like cheese and butter, lest the system undermine the appeal of French dairy products.

That special treatment has not satisfied all of Nutri-Score’s French critics, however, with figures like French senator Jean Bizet warning of potential “negative effects” on the dairy sector. Nutri-Score’s real-world effectiveness in influencing consumer decisions has also been questioned, with researchers finding the FOP label only improved the “nutritional quality” of the foods consumers ultimately bought by 2.5%.

The heated nature of this debate helps explain why the Commission is struggling to standardise FOP labelling across European shelves. It also reflects the deep levels of disagreement over what constitutes a balanced, healthy diet, both between and within individual EU member states. Before legislators or regulators in London, Paris, or other European capitals can make concrete policy decisions on taxing or subsidising particular foods, they will need to find satisfactory answers to the questions that will invariably surround their chosen criteria.

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#FishMicronutrients ‘slipping through the hands’ of malnourished people



Millions of people are suffering from malnutrition despite some of the most nutritious fish species in the world being caught near their homes, according to new research published in Nature.

Children in many tropical coastal areas are particularly vulnerable and could see significant health improvements if just a fraction of the fish caught nearby was diverted into their diets.

As well as omega-3 fatty acids, fish are also a source of important micronutrients, for example iron, zinc, and calcium. Yet, more than 2 billion people worldwide suffer from micronutrient deficiencies, which are linked to maternal mortality, stunted growth, and pre-eclampsia. For some nations in Africa, such deficiencies are estimated to reduce GDP by up to 11%.

This new research suggests enough nutrients are already being fished out of the oceans to substantially reduce malnutrition and, at a time when the world is being asked to think more carefully about where and how we produce our food, fishing more may not be the answer.

Lead author Professor Christina Hicks of Lancaster University’s Environment Centre said:  “Nearly half the global population lives within 100km of the coast. Half of those countries have moderate to severe deficiency risks; yet, our research shows that the nutrients currently fished out of their waters exceeds the dietary requirements for all under five year olds within their coastal band. If these catches were more accessible locally they could have a huge impact on global food security and combat malnutrition-related disease in millions of people.”

The Lancaster University-led research team, collected data on the concentration of seven nutrients in more than 350 species of marine fish and developed a statistical model for predicting how much nutrition any given species of fish contains, based on their diet, sea water temperature and energy expenditure.

This predictive modelling, led by Aaron MacNeil of Dalhousie University, allowed researchers to accurately predict the likely nutrient composition of  thousands of fish species that have never been nutritionally analysed before.

Using current fish landings data, they used this model to quantify the global distribution of nutrients available from existing marine fisheries. This information was then compared with the prevalence of nutrient deficiencies around the world.

Their results showed important nutrients were readily available in the fish already being caught but they were not reaching many local populations, who were often most in need.

For example, the amount of fish currently caught off the West African coast - where people suffer from high levels of zinc, iron and vitamin A deficiencies - was sufficient to meet the nutritional needs of the people living within 100km of the sea.

Parts of Asia, the Pacific and the Caribbean were just some of the other coastal regions showing a similar pattern of high malnutrition despite sufficient fish nutrients in the local catch.

Researchers say that a complex picture of international and illegal fishing, trade in seafood - along with cultural practices and norms - are standing between malnourished people and the more-than-adequate fish nutrients caught on their doorstep.

Dr Andrew Thorne-Lyman, a nutritionist and co-author from Johns Hopkins Bloomberg School of Public Health said: “Fish is thought of by many as a protein but our findings suggest that it’s actually an important source of many vitamins, minerals and fatty acids that we often see are missing in the diets of poor populations throughout the world. It’s time that food security policymakers acknowledge the nutrient-rich food swimming right under their noses and think about what can be done to increase access to fish by those populations.”

Dr Philippa Cohen of WorldFish said: “Our research clearly shows that the way fish are distributed needs to be carefully looked at. Currently many of the World’s fisheries are managed to get the most revenue, often by directing their efforts towards catching the highest-priced species and shovelling fish landings towards the mouths of the rich in cities or feeding pets and livestock in wealthier countries.  It is slipping through the hands of small-scale fishers and malnourished people. We need to find a way to put human nutrition at the core of fisheries policies.”

The study highlights the need for fish policies that are focused on improving nutrition rather than simply increasing volumes of food produced or the revenues generated from fish exports.

Associate Professor Aaron MacNeil, of the Ocean Frontier Institute at Dalhousie University, said: “As demand for ocean resources has increased up to the limit of what can be harvested sustainably, projects like this show that there are opportunities to fish strategically to address fundamental challenges to human health and wellbeing.

“This global research shows how interdisciplinary marine science can be used to directly address threats to human health at local scales. The ability for local people to solve local problems using local resources is huge, and we could not have done it without such a diverse team of researchers working together.”

The paper ‘Harnessing global fisheries to tackle micronutrient deficiencies’ is published in Nature (3rd October 2019) will be available here

More information.

The research was funded by the European Research Council (ERC), the Australian Research Council (ARC), the Royal Society University Research Fellowship (URF), the Natural Sciences and Engineering Research Council of Canada (NSERC), the Australian Centre for International Agricultural Research (ACIAR) and the United States Agency for International Development (USAID). The work was undertaken as part of the CGIAR Research Program (CRP) on Fish Agri-Food Systems (FISH) led by WorldFish, supported by contributors to the CGIAR Trust Fund.

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