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Applications open for European Capital of Smart Tourism and European Green Pioneer of Smart Tourism 2026 

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The European Commission has launched the 2026 edition: the European Capital of Smart Tourism and the European Green Pioneer of Smart Tourism competitions. The Commission invites tourism destinations across Europe to submit their innovative practices of smart and sustainable tourism to become leading examples in the sector. The European Capital of Smart Tourism recognizes European cities with outstanding tourism destinations achievements in four categories: sustainability, accessibility, digitalisation and cultural heritage and creativity. This competition is open to cities with a population of over 100,000. Meanwhile the European Green Pioneer of Smart Tourism competition recognizes emerging sustainable tourism destinations across Europe. It aims to reward smaller destinations with a population between 25,000 and 100,000, that have successfully implemented green transition practices to promote sustainable tourism.

Sustainable Transport and Tourism Commissioner Apostolos Tzitzikostas (pictured) said: " By recognizing cities that have successfully embraced smart, sustainable and forward-thinking tourism, we inspire others to follow their lead. These winners set a powerful example, showing that tourism can thrive while respecting local communities and preserving each city's unique identity. We look forward to receiving your applications.”

As of tomorrow, cities can submit their applications online to demonstrate their innovative tourism practices. The application period closes on 30 May 2025 at 17:00 CET. 

You can find more information on the competitions and the prizes here.

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