Connect with us

EU

Rules against unjustified #geoblocking enter into force

SHARE:

Published

8 years ago

on

We use your sign-up to provide content in ways you've consented to and to improve our understanding of you. You can unsubscribe at any time.

The new rules against unjustified geoblocking (Regulation (EU) 2018/302) entered into force yesterday and will be a reality for citizens as of 3 December 2018 – they will be able to find the best deals online when buying goods and services across the EU without being discriminated based on nationality and residence.

The nine-month period gives traders sufficient time to adapt and introduce necessary changes to comply with the EU rules. At the same time, the member states are requested to appoint responsible institutions for the enforcement of the Regulation. Ending unjustified geoblocking will boost e-commerce in Europe and provide consumers and businesses more opportunities to benefit from the growing European online marketplace.

Digital Single Market Vice President Andrus Ansip, Internal Market, Industry, Entrepreneurship and SMEs Commissioner Elżbieta Bieńkowska and Digital Economy and Society Commissioner Mariya Gabriel said: "From 3 December onwards, European citizens will enjoy the freedom of shopping goods and services online. This is not only the end of unjustified discrimination but also it opens new opportunities for the European companies to grow and innovate. Ending unjustified geoblocking is part of our efforts to encourage e-commerce across borders in the EU, along with more transparent parcel delivery prices, stronger consumer protection and simplified VAT rules."

Further details about the new rules are available in the press release from November 2017, factsheet, Frequently Asked Questions and the guide on 10 most important features for companies to comply with the new rules. More information on cross-border parcel delivery can be found here.

Share this article:

Share this:
Related Topics:
EU Reporter publishes articles from a variety of outside sources which express a wide range of viewpoints. The positions taken in these articles are not necessarily those of EU Reporter. Please see EU Reporter’s full Terms and Conditions of publication for more information EU Reporter embraces artificial intelligence as a tool to enhance journalistic quality, efficiency, and accessibility, while maintaining strict human editorial oversight, ethical standards, and transparency in all AI-assisted content. Please see EU Reporter’s full A.I. Policy for more information.
Advertisement

Trending