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Episode 11 of the DGT podcast: Languages and Technology is now available.

Transcreation is where translation meets copywriting, creativity and cultural adaptation. Anna Holmén talks to Italian transcreation expert Claudia Benetello about why human nuance, humour, voice and individual flair still matter in a world increasingly shaped by AI, especially in marketing and creative language work.

Claudia will speak at the 2026 Translating Europe Forum.

Tune in to hear more

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