Connect with us


Digital marketing: How can it take your business to the heights




We use your sign-up to provide content in ways you've consented to and to improve our understanding of you. You can unsubscribe at any time.

Digital marketing, as the name suggests, is every form of marketing on an electronic device. There is a slight difference between digital and online marketing. Online marketing means marketing online using electronic gadgets, making online marketing a branch of digital marketing.

The Ultimate Definition of Digital Marketing

Digital Marketing is the process that involves capturing the attention of your audience, engaging them, building trust, and analyzing data to remain sustainable. All of which will benefit your business by making profits and gaining popularity— you can achieve all of this using electronic devices both online and offline.

Digital marketing involves using strategies and tactics on different channels such as social media, search engines, email, ads, and many other channels. You will also learn about outreach link building services and other tactics in this article.


Why do you need digital marketing?

Imagine this: Jane is a cook; she sells food offline to only those in the area she lives. Because she sells food, she cannot offer delivery service to any other state. What will happen to Jane's business if she wishes to sell to 100 people, but only 50 people show up to her offline shop? She would experience serial losses if that kept happening. It would be a game-changer for Jane if people within the area or city could find Jane online using location marketing or social media, or even a website. Digital marketing is essential because it gives you all the visibility you need to grow your business when it is done right.

4 Digital Marketing Strategies to Skyrocket Your Business Growth

Strategy #1: Link Building

Link Building is highly essential in your journey to building a successful business online. Link Building plays a vital role in your content visibility; if you wrote an article and showed ten people and they loved it, wouldn't it be great if you could grab every opportunity that could make millions of people see your blogpost? The more authority sites link to articles or content on your site, the higher you rank. There are different ways to build links to your site, and they are:

  • Outreach involves reaching out to other authorities in your niche to get them to click your article link or include the link to your article on their website so you earn backlinks. To make it easy for you, you can hire outreach link-building services to help you with it.
  • Linking to others article: Ever heard 'you rise by lifting others'? By including resourceful links to other articles related to your topic, the other bloggers and higher authorities would naturally find your article and repost your writing.
  • The broken link strategy involves finding links that are no longer working on other related sites and suggest replacing the link with a functioning link to an article on your site.

Strategy #2: Search Engine Optimisation

Whether you are striving to pull an audience on social media or a search engine, you must optimize your content to give you visibility. It is essential to rank high in today's world because only a few people would scroll down trying to get more insights into what they are looking for. As simple as it sounds, SEO/SEM(Search Engine Marketing) is not all about jumbling keywords into an article and thinking you will rank high. Optimizing your article for search includes but is not limited to the following:

  • You should take advantage of captivating headlines.
  • The article must be helpful to the extent that other blogs include your article links on their site. The more links you get, the more visibility you get.
  • Including external links to other content-related sites.

Strategy #3: Content Marketing

What is marketing without content? Using content in your marketing is a strategic approach towards building a successful business. Content is the heart of your marketing because it is necessary for building trust and sustainable relationships with your audience. Great content must have at least five of the following qualities: unique, valuable, unambiguous, relatable, captivating, engaging, relatable, relevant, and evergreen. Content also comes in different forms; you have to learn which format suits your customer's needs at each buyer journey. The three stages of the customer buyer's journey with their related content are:

  • Awareness stage: Blog Post, social media post, whitepaper, checklist, how-to-video, kit or tool, ebook, and educational webinar
  • Consideration stage: Product comparison guide, case study, and free Sample
  • Decision stage: Free trial, live demo, consultation offer, and coupon.

Strategy #4: Social media marketing

More than 2 billion people around the world use social media across all platforms. Social media marketing done right is of great benefit to your business. Examples of popular social media platforms are Instagram, Twitter, Whatsapp, Facebook, Pinterest, etc.

  • The first step is to choose the social media platform your audience frequently uses, don't use Instagram because someone else uses it; use it because your audience loves using it.
  • The second step is to create a content strategy that works best for the platform.
  • The third step is to execute and act on your plan.

You should always keep in mind that you can only make it on social media by being social.


Have you tried any of these strategies, and which have worked for you? What areas do you think you need to improve in? Share your thoughts with us.

Continue Reading


Your 2021 guide to Ripple trading



The Ripple coin denoted by the ticker (XRP) is one of the most resilient crypto coins. The history of the coin dates back to 2012 when it was first released. Today, the coin has joined the list of the top 10 cryptocurrencies by market capitalization.

As a cryptocurrency investor, you want to find out if trading the Ripple coin (XRP) is still feasible in 2021, considering some of the negativities surrounding the coin.

XRP Fast Facts

First, let us talk about some of the important things you need to know about the Ripple coin (XRP).


The coin was released in 2012 with a maximum supply of 100 billion units. This might be one of the largest cryptocurrency issuances.

Second, XRP is one of the crypto assets designed to disrupt the traditional financial system. At a glance, the coin has one of the best cross-border remittance networks designed to make global transactions faster and cheaper. This tends to give the likes of PayPal and other global payment processors a run for their money.

Third and most important, the Ripple coin (XRP) has come under scrutiny in the last couple of months, thanks to the lawsuit filed against it by the United States Securities and Exchange Commission (SEC). The lawsuit alleges that the XRP coin and its payment networks are not registered as securities.


As it stands, the outcome of the lawsuit will solidify the belief of the XRP community on the prospects of the coin and the underlying global lightning payment network.

How to Trade Ripple Safely in 2021

Despite the lawsuit and a host of other negativities surrounding XRP, it hasn’t deterred the belief of most of the investors. Although XRP has dropped from the third position to the seventh, hopes are still high that it will make a rebound.

If you want to trade the Ripple coin (XRP), now is the best time to do so. Here are some of the tips to help trade XRP safely:

1.  Find out Where Ripple is Listed

The Ripple coin (XRP) may have been in circulation since 2012, but it is not readily available on all the exchanges.

Also, the recent lawsuit filed against it by the U.S. SEC led to the delisting of the coin from some exchanges.

Thus, your first action is to find out some of the exchanges that offer the XRP coin for trading activities.

2. Sign up on the Exchange

Step #2 is to sign up for an account on the exchange. Ensure that you have done a couple of researches about the workings of the exchange. Familiarise yourself with how the exchange works, as well as the security architecture in place to protect your funds.

You may also be prompted to verify your identity by uploading some important documents, linking your bank/credit card, and initiating a facial verification.

3. Develop a Profitable Trading Plan

Your primary aim for trading the Ripple coin (XRP) is to make profits. This requires a carefully analyzed trading plan that helps you make profitable trading decisions.

4. Place Your Order

Now, go ahead and place your first order for the XRP coin. Wait for the order to fill then allow it to run for some time.

5. Take Profits Every Step of the Way

The cryptocurrency market is very volatile – and trading Ripple (XRP) at this time is very dicey. For this reason, always take profits so you wouldn’t be surprised when the market fluctuates and you lose both the profit and capital.

Other XRP Trading Strategies Worth Considering

These are some of the additional ways to trade the Ripple coin (XRP) and make profits in 2021:

1. Trade XRP Against the Dollar

When it comes to cryptocurrency trading, one of the strategies is to hedge your crypto-assets against the dollar. The dollar is usually represented by the Tether USD (USDT), a stablecoin.

When trading the XRP, consider trading it against the USDT. This way, you wouldn’t be overly affected by the movement in the market.

Besides, trading your XRP against the BTC or other altcoins pairs might be risky, because a decline in the prices of those crypto-assets could trigger more losses for you.

2. Trade XRP CFDs

Another guide to trading the Ripple coin (XRP) is to trade the XRP Contracts for Differences (CFDs). This is ideal for traders who don’t want to own the coin, but merely want to speculate on it.

The concept of CFDs simply requires traders to speculate on or predict the next price action of the XRP coin. It could either be a prediction for an upward movement or a downward movement.

If you want to predict an upward movement, you will "Long" the XRP coin. You can also "Short" the XRP coin if you think the current value will depreciate more.

3. Master the Technical Aspects of Trading XRP

Both Fundamental Analysis (F.A.) and Technical Analysis (T.A.) help traders to take positions that will help them make their profits from trading the Ripple coin (XRP).

Also, learn how to read the chart patterns, monitor price movements, and study the historical price data of the coin.

Conclusion: Trade Ripple (XRP) in 2021

The Ripple coin (XRP) is, no doubt, in a pretty tough place, but this doesn’t stop the hype and enthusiasm surrounding the coin. You can find out more about this on CoinList.

Always remember to be non-sentimental when trading the coin. Combine your mastery of effective trading strategies and risk management to balance your XRP portfolio and make profits from the coin.

This article contains sponsored links.

Continue Reading


How to Buy and Smartly Invest in Cryptocurrency



The cryptocurrency market is one of the most fascinating financial markets to watch. The market is not only filled with volatile assets but is very much shrouded in mystery.

Investors looking to make profits from cryptocurrency trading are often at a loss on the best ways to go about it. While some may take the leap to buy and hold crypto coins, others are not sure it is worth the risk.

Our aim in writing this guide is to help you understand some of the winning strategies for cryptocurrency investments. Read here for more information on that.


1.  Always DYOR

The excitement of holding crypto, the joy of making profits, and the future projections of the market can make you start investing in crypto immediately.

Yet, you mustn’t forget that the market is volatile. Bitcoin (BTC), the leading cryptocurrency by market capitalization remains a major force to reckon with. The rally of BTC can send other coins pushing for a new price discovery mission. Likewise, a depreciation of Bitcoin’s value can send the entire crypto market crashing like a pack of cards.

The rule of thumb is to always Do Your Own Research (DYOR) before investing in any crypto. Some of the factors worth considering when researching are:


·         The market capitalization of the crypto coin.

·         The maximum supply of the coin.

·         Find out the long-term prospects of the relevance of the crypto coin.

2. Don’t Invest Your Savings

Cryptocurrency trading can help you make more money. Talk about multiplying your money! That notwithstanding, be careful with your investment decisions, because the market can be “funny” at times.

Do not invest your savings or money that you will need urgently. Instead, consider investing only “what you can afford to lose.”

This way, you wouldn’t be overly bothered if the crypto market tanks and your funds go down the drain.

3. Don’t Buy Bitcoin

This seems awkward, right? Why should we advise you not to invest in Bitcoin? There are several reasons for that and they include:

·  Buying Bitcoin should only be for long-term investment. So, if you are looking for short-term trades, investing in Bitcoin is not ideal.

·  The second reason is that some Alternative Coins (Altcoins) with potentials tend to rally more than Bitcoin. For example, it may take Bitcoin two months or more to gain 50%. This is the reverse with Altcoins, as some of these can do 50% or more in 2 weeks or less.

4. Spread Risks by Diversifying Your Portfolio

Risk management is an important skill for successful cryptocurrency trading. To be a smart crypto investor, consider spreading your risks by diversifying your portfolio.

Do this by buying more than one crypto. The idea is that if one of your crypto coins is tanking, the other might be “mooning.”

Besides, it is advised to invest in more than one crypto coin because it will help balance your portfolio.

Take note that portfolio diversification can be risky, as well. This is usually when you invest in crypto coins with no “real value.” It is therefore important to only invest in cryptocurrencies that have working products and are building something beneficial for the cryptocurrency ecosystem.

Try not to overdo the portfolio diversification thing. It is better to hold 4 crypto coins than to hold 10 or more. The fewer and more prospective the coins are, the higher your chances of making a decent profit.

5. Do not Overly Rely on What the Crowd is Saying

The majority is not always right, as far as cryptocurrency investment is concerned. It will interest you to know that some crypto projects hire the services of influencers to promote or “shill” the projects.

Do not overly rely on what most cryptocurrency investors are saying. The cryptocurrency market is both volatile and unpredictable.

Thus, it is quite hard to make informed investment decisions from what most investors are saying.

Arm yourself with the right knowledge so you can understand the current trends in the market before investing in any crypto.

6. Maintain an Investment Discipline

A successful cryptocurrency investor does not limit all he or she does to making profits from crypto trading.

A majority of successful investors learn as well. This usually starts with the development and maintenance of an investment discipline.

Some investors prefer to stick to the Spot market. For some others, trading crypto Futures is the best. While some cryptocurrency investors simply buy and hold crypto coins for years.

The general rule is to develop an investment discipline that works for you and stick to the same.

7. Choose a Robust Security Model for Your Crypto

Storing your crypto coins is very essential. You don't want to lose it or be tempted to sell it when you are not ready.

The popular option is leaving the crypto coins on a cryptocurrency trading platform/exchange.

Due to the hacks on some of these exchanges, it became imperative to use “soft wallets,” such as Trust Wallet and the Blockchain Wallet.

You may also want to consider hardware wallets, which essentially help you store your crypto coins in a handheld, offline device.


Trading smartly is important to help you maximize profits as a cryptocurrency investor. The tips above have been used by some of the notable personalities in the crypto ecosystem and it has been working for them.

Have you tried any of those cryptocurrency investment options? Which of them worked best for you?

This article contains sponsored links.

Continue Reading


How will blockchain technology help fight climate change?



“Bitcoin isn't environmentally friendly – it uses as much electricity as Sweden!” This is one of the common objections to the new technology of cryptocurrency. It is an over-simplification. Bitcoin is the first-generation crypto: other more recent projects in the sector use far less energy[1] . Bitcoin miners are also using renewables: and if miners created all BTC with zero-carbon energy, there would be no problem.

Any new technology comes with advantages and disadvantages as well as teething troubles. Slow connections plagued the early internet – that was even if you could get online: you needed to be a geeky whiz sometimes to boot up the user-unfriendly systems just to send an email. So we should expect that cryptocurrencies will have hiccups as the sector matures.

Blockchain – The Backbone Technology

Distributed Ledger Technology (DLT), commonly called the blockchain, is the facilitating system that makes crypto possible. It is simply a digital ledger or Rolodex of index cards that hold information in a transparent, unbreakable, and decentralized way. This doesn't sound much, but it heralds a data revolution. Every computer on the network validates each piece of the blockchain so there can be no error. It is a highly ingenious way to assemble and validate information. It has considerable application to the biggest issue of our age: climate change[2] .


Smart contracts and complete transparency

Starting with the second cryptocurrency, Ethereum, a programmable layer was added to the blockchain. Confusingly called “Smart Contracts” - it means that an application can be triggered from the blockchain and have something happen in the physical world.

For example, imagine that a wastewater processing company has sensors linked up to its pipes and wastewater treatment plant. Previously it used to have people reading the sensors and inputting data into a spreadsheet, which was then sent to the official industry regulator. So if a waste parameter exceeded a legal level, an alarm went off, this was recorded, and some days or weeks later, the regulator might take action. Of course, the alarm could be turned off, and the spreadsheet faked to cover up the pollution incident.

A blockchain-based system linked to the sensors would record the alarm, alert the regulator, and issue a fine in cryptocurrency immediately. The public would know, and the transparent record could not be faked. Why would anyone do this: it will be very much cheaper to operate and more flexible than the older method. The blockchain will be essential to a "Smart City" future where numerous data flows are monitored in real-time to improve all sorts of negatives like emissions, energy consumption, waste and recycling, pollution, traffic gridlock; the list is endless.


The blockchain is transparent, unfakeable, and does not need "Trusted Third Parties" like banks, insurance brokers, or real estate agents. In particular, tracking carbon emissions and other climate events like deforestation or reforestation will be facilitated by blockchain technology.

The UN has identified four areas[3]  where blockchain could help fight climate change:

  • Improved carbon emission trading
  • Facilitated clean energy trading
  • Enhanced climate finance flows
  • Better tracking and reporting of emissions reduction

Improved Carbon Emission Trading

Although there are critics of "carbon trading" - where polluters buy carbon credits off low emitters, it does have a place in any carbon reduction system. Energy Blockchain Lab and IBM created a blockchain platform to trade carbon assets in China, which was a significant improvement on the previous design.

Facilitated Clean Energy Trading

Blockchain technology is being used for the development of peer-to-peer platforms for renewable energy trading. Consumers would be able to buy, sell or exchange renewable energy with each other, using tokens or digital assets representing a certain quantity of energy production. If you have solar panels on your roof or own an Electric Vehicle (EV) which can sell electricity from its battery back to the grid, then this will be coming your way sooner than you think.

Enhanced Climate Finance Flows

Financing ecological projects can be challenging for conventional lenders, e.g., banks. A new peer-to-peer lending system called DeFi or Decentralized Finance could be used to create capital for green projects. DeFi projects have only been around for a few years but skyrocketed in popularity in 2020 as the sector blossomed.

Better Tracking And Reporting of Emissions Reduction

As discussed above, blockchain technology can ensure more transparency around pollution and greenhouse gas emissions and make it easier to track and report emissions reductions, including addressing data quality issues. Massamba Thioye, a co-Chair of the Climate Chain Coalition and Manager, Regulatory Framework Implementation sub-division, Mitigation division at UN Climate Change, says: "In climate policymaking, transparent measurement, reporting, and verification of climate action is important. It enables policymakers to understand where they need to incentivize greenhouse gas emission reductions while being confident that they comply with the requirements set in its standards."

Use Cases

Another criticism of crypto-token-powered blockchain schemes is that they are impractical or have little real-world benefit, as opposed to lovely brochures and PowerPoint presentations. Here are a few actual projects which point the way forward:

Supply Chain Initiatives

The pandemic has clearly shown how much we rely on complex global supply chains. Much of the West's manufacturing comes from the Far East. This involves the carbon emissions of physically shipping things, but also massive amounts of paperwork as cargo transits the customs systems of different countries. It's a nightmarish and wasteful process. As Brexit Britain is finding out, not ticking the correct checkbox on a customs declaration is the ticket into a world of costly frustration. Blockchain-based documentation will be a step-change in efficiency, increasing productivity and reducing costs, and therefore emissions.

Unilever has a pilot project working with a tea retailer, a packaging company, and several banks. The consumer goods giant is developing a system to track and reward tea suppliers for sustainable farming practices. Data about their produce, including tea quality, ecological impact, and price, is stored on the blockchain, enabling them to be rewarded by banks with lower charges.

Food safety and security is a serious concern for both consumers and retailers. Walmart,, IBM, and Tsinghua University tested a blockchain program for leafy vegetables in 2017-2019. The outcome was improved tracking of shipments from suppliers to retail outlets.

Electricity Supply, DER, and IoT

Power generation is going through its technology revolution. Previously, energy was generated centrally at large power stations, then distributed through a national grid to arrive in your home or business when needed, as electricity is difficult to store. A central control room ran everything and could bring backup power stations online if required - perhaps a flood or fire took down part of the network. It's just the flick of a switch, and a giant power plant can "spin up."

Nowadays, things are much more complex. Intermittent renewables make up an increasing part of the grid. Anybody can generate their own electricity: solar panels are popular, wind turbines can be erected in many locations, and EVs have the potential to be a huge battery on wheels. In Virginia, Dominion Energy is rolling out a fleet of 50 electric school buses. Twice a day, they will take schoolchildren to school and back. The rest of the time, the vehicles are intended to sit in the depot linked up to the power grid as a large battery reserve! Each bus saves 24,000 kg of CO2 over a diesel bus.

These technologies are known as "Distributed Energy Systems" or DERs. They will need complex computer and payment systems to work well. You need to track everything, ensure that incentives exist if the system needs more (or less) power, and pay fairly. Artificial Intelligence and Machine Learning are integral to this future Internet of Things (IoT). It involves a lot of bi-directional machine negotiation. One of the biggest household users of power is the washing machine. Usually, it's a small chore to load it up and start it washing. But what if you put the dirty clothes in and let the machine decide when to run, under various parameters. It could begin at 3 am when electricity was cheap, for example. Or the smart grid might have an excess of wind power, so ask the washing machine to commence immediately so as not to waste it. Such systems will be more energy-efficient in a leaner grid but need the tracking, low transaction cost, and transparency that only the blockchain can provide.

Local energy systems have a great potential for anti-climate change innovation.[4]  estimated that there were 100 pilot projects worth over $320 million in 2018, and there will be more each year.

Automate and Incentivize Sustainable Practices

There are a lot of issues with fighting climate change globally. Particularly in the developing world, there are monitoring difficulties. Not to mention the simple fact that a massive number of people do not have bank accounts: 1.7 billion adults remain unbanked in 2021. If they are the poor of the global south, paying them to do something green or sustainable has a double benefit: diminishing their poverty as well as reducing climate change. Many have smartphones now, so conventional banks are not essential. Let's imagine a scheme that pays subsistence farmers to plant trees on their land. Satellites monitor the planting. The farmers get paid through a smart contract in a cryptocurrency token app on their phone redeemable for organic seeds or farming equipment. This will subsidize them to move to an organic or "no-till" emissions-reduced form of agriculture, which they couldn't do otherwise because the loss of productivity in the changeover period would result in their starvation.

More advanced blockchain-based systems will enable many types of sustainable practice, and we are at the beginning. Some systems will fail because we are at the early stages of a learning curve. Many, however, will succeed. They will set the standard for global "Best Practice" in their field, encouraging similar projects elsewhere.

Decentralized blockchain systems are the future[5] . In five or ten years, they will likely amaze us with their potential.

This article contains sponsored links.

Continue Reading