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The best of 5G is yet to come  




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Executives from leading mobile operators have urged consumers to be patient with 5G, explaining more advanced capabilities and use cases will become available as the technology evolves.

Speaking at the recent industry conference CES 2021, Drew Blackard, VP of product management at Samsung Electronics America (SEA), told a panel that many current services including video streaming are merely “better on 5G”.

But he added more advanced “only-on-5G experiences” will become mainstream “more and more as the infrastructure develops” and the technology becomes more widely used.

Blackard noted SEA had “done a lot of development with partners to build out what these can look like”, pointing to a collaboration with AT&T to offer AR experiences for sports fans.


Ice Mobility chairman and co-founder Denise Gibson added “there is an element of patience” to realising 5G’s potential.

She said 5G “is a platform that will evolve”, explaining “it’s not solely about” geographic reach, but also provision of advanced capabilities and services on networks and devices.

Blackard added “partnerships are obviously essential”, noting 5G required “a group, an industry to bring that forward. It’s not a single player that can do that”.


Commenting on the issue Abraham Lui, Huawei's Chief Representative to the EU Institutions,  said  "In Europe, the best of 5G is yet to come. As 5G deployment gathers pace across the continent, users will appreciate the benefits of this game-changing technology in the near future".

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Why language learning is still important



In an increasingly globalised world where the English language is undoubtedly dominant, some might question whether speaking other languages is really necessary. For example, many travellers now rely on Google Translate and other apps if they need to decipher signs and other instructions in other countries.

This is all very well, but it’s not going to be a great deal of help when one has to strike up a conversation, whether in a business or a leisure context. And the fact of the matter is, the more languages that we can master, the greater the range of opportunities we will find opening up to us.

To give just one example, if one is on holiday in Spain and looking for the best tapas restaurant in the area then you could rely on a guidebook for recommendations. However, if you learn the basics of conversational Spanish then you’d be able to get the information first-hand from someone who knows the best places to visit. Learning a language is easier than ever as there are sites online that cover numerous languages, including Spanish, with plenty of tutors for each one at different prices. Making that extra bit of effort beforehand can go a long way as anyone you approach is more likely to go that little bit further to help.

Cultural appreciation


Then there’s the question of being able to appreciate the culture of a country on a more profound and authentic level by having at least a passing knowledge of the language. This can mean being able to read both the nation's classic and contemporary literature, or even attend cultural events like film festivals and being able to enjoy the movies from the country in question without the need to read the subtitles. By being able to also pick up on the subtleties and nuances of meaning in both the written and spoken word one can also connect more directly with the intentions and meanings of their creators.

Of course, encouraging nations to develop a more profound understanding of their neighbours has always been one of the key tenets of the EU, along with a number of other complementary principles. One initiative that has been particularly instrumental in this has been the Erasmus programme, first instigated in 1987 and upgraded to Erasmus + in 2014. Over the years this has allowed many thousands of students to broaden their horizons – and there has been the very welcome recent news that the programme is set to be strengthened considerably. As part of this, the drive will also surely be to underline the importance and relevance of language learning, as well as to facilitate it for as many students as possible.

And it is not just university students who it’s felt can benefit from enhanced learning opportunities. There is also a drive to promote the concept of lifelong learning and personal development in adults too. Through acquiring new language skills, alongside practical and professional one too, the plan is to open up more possibilities for social and physical mobility too. So job opportunities could open up not just nationally, but internationally too. It all adds up to the fact that there is still a very strong set of reasons to learn languages. And the more one can master, the greater the advantages could be


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Proton therapy centres and cost



Oncology specialists have high hopes for proton therapy. The study of this therapy is still ongoing, but proton beam therapy is already widely used in the treatment of specific localized cancers: brain, lung, prostate, etc. Because of its safety for healthy tissues, proton therapy is considered one of the optimal types of radiation therapy in pediatric oncology.

What’s innovative about proton therapy?

The next step in the development of cancer care is hadron (proton and ion) therapy. The main difference that this type of radiation has brought to the fight against cancer is the targeted effect on the tumor while sparing healthy cells. Proton beam therapy allows surgeons to destroy diseased tissues at great depths. Accelerated protons or ions attack the cancer cells precisely. The surgeon adjusts the equipment so that the radiation zone coincides with the boundaries of the tumor and does not affect healthy tissues. The beams of protons attack the DNA of the cancer cells and kill them.

Thus, proton therapy can cure cancer in areas close to critical radio-sensitive organs, as well as irradiate pathologies of extremely small size. Another important advantage of the new technology is a significant reduction of the duration of irradiation course and, consequently, of the recovery period. For example, the course of proton therapy consists of 1-10 sessions compared to 30 sessions of conventional radiation therapy. In addition, the treatment with protons is associated with a much lower risk of disease recurrence and complications development. Statistically, the effectiveness of proton therapy is 80-90%, which is a very good indicator. Also, proton therapy is in some cases more effective than radiation therapy in terms of irradiating radioresistant tumors.


Advantages of proton therapy

The advantages of proton therapy include the following:

  • In proton therapy, only the tumor is targeted, so that outstanding treatment results can be expected
  • By targeting the tumor precisely, side effects can be reduced
  • Safety and tolerability allow treatment of the elderly and weakened people
  • Reduced risk of secondary cancer in children and young adults after proton therapy
  • It allows patients with contraindications to surgery to undergo treatment
  • Generally, it does not require hospitalization and allows for daily treatment on an outpatient basis
  • It allows patients to maintain a high quality of life

The cost of treatment in proton therapy centers


The proton therapy centers are the real breakthrough in cancer treatment because proton beam therapy is the most gentle option of cancer care with minimal side effects.

This type of therapy is especially suitable when children with brain, neck, spine and other tumors are being treated. In the period of active growth, the negative impact that any serious treatment can have on the body must be minimal. Proton therapy centers provide exactly this level of safety for a child's health.

The cost of a full course of radiation therapy depends on the country, the hospital, the number of sessions of treatment, so it is calculated individually for each patient. With that said, the cost of proton therapy for brain tumors starts at 45,000 EUR, the cost of proton therapy for pancreatic cancer starts at 44,475 EUR, and the cost of proton therapy for breast cancer starts at 44,526 EUR.

If you would like to know more about proton therapy centers and the cost of treatment with proton therapy, please contact Booking Health since the cost of the medical program may vary depending on the disease, indications, number of sessions, and other individual peculiarities.

Treatment abroad during a lockdown with Booking Health

People with chronic illnesses and oncology have been affected by the worldwide lockdown because some of them are not able to go abroad for treatment due to restrictions. Besides, treatment organization itself is a quite complicated process, specifically when all the current limitations are present.

Booking Health helps patients go through this difficult process by providing the services of issuing the medical visa, offering the interpreter for the whole duration of treatment, dealing with the paperwork and all possible issues that may potentially arise.

If you want to receive more information about the proton therapy centres and the cost of treatment with proton therapy, please fill out the request form on the Booking Health website.

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Digital marketing: How can it take your business to the heights



Digital marketing, as the name suggests, is every form of marketing on an electronic device. There is a slight difference between digital and online marketing. Online marketing means marketing online using electronic gadgets, making online marketing a branch of digital marketing.

The Ultimate Definition of Digital Marketing

Digital Marketing is the process that involves capturing the attention of your audience, engaging them, building trust, and analyzing data to remain sustainable. All of which will benefit your business by making profits and gaining popularity— you can achieve all of this using electronic devices both online and offline.

Digital marketing involves using strategies and tactics on different channels such as social media, search engines, email, ads, and many other channels. You will also learn about outreach link building services and other tactics in this article.

Why do you need digital marketing?

Imagine this: Jane is a cook; she sells food offline to only those in the area she lives. Because she sells food, she cannot offer delivery service to any other state. What will happen to Jane's business if she wishes to sell to 100 people, but only 50 people show up to her offline shop? She would experience serial losses if that kept happening. It would be a game-changer for Jane if people within the area or city could find Jane online using location marketing or social media, or even a website. Digital marketing is essential because it gives you all the visibility you need to grow your business when it is done right.


4 Digital Marketing Strategies to Skyrocket Your Business Growth

Strategy #1: Link Building

Link Building is highly essential in your journey to building a successful business online. Link Building plays a vital role in your content visibility; if you wrote an article and showed ten people and they loved it, wouldn't it be great if you could grab every opportunity that could make millions of people see your blogpost? The more authority sites link to articles or content on your site, the higher you rank. There are different ways to build links to your site, and they are:

  • Outreach involves reaching out to other authorities in your niche to get them to click your article link or include the link to your article on their website so you earn backlinks. To make it easy for you, you can hire outreach link-building services to help you with it.
  • Linking to others article: Ever heard 'you rise by lifting others'? By including resourceful links to other articles related to your topic, the other bloggers and higher authorities would naturally find your article and repost your writing.
  • The broken link strategy involves finding links that are no longer working on other related sites and suggest replacing the link with a functioning link to an article on your site.

Strategy #2: Search Engine Optimisation

Whether you are striving to pull an audience on social media or a search engine, you must optimize your content to give you visibility. It is essential to rank high in today's world because only a few people would scroll down trying to get more insights into what they are looking for. As simple as it sounds, SEO/SEM(Search Engine Marketing) is not all about jumbling keywords into an article and thinking you will rank high. Optimizing your article for search includes but is not limited to the following:

  • You should take advantage of captivating headlines.
  • The article must be helpful to the extent that other blogs include your article links on their site. The more links you get, the more visibility you get.
  • Including external links to other content-related sites.

Strategy #3: Content Marketing

What is marketing without content? Using content in your marketing is a strategic approach towards building a successful business. Content is the heart of your marketing because it is necessary for building trust and sustainable relationships with your audience. Great content must have at least five of the following qualities: unique, valuable, unambiguous, relatable, captivating, engaging, relatable, relevant, and evergreen. Content also comes in different forms; you have to learn which format suits your customer's needs at each buyer journey. The three stages of the customer buyer's journey with their related content are:

  • Awareness stage: Blog Post, social media post, whitepaper, checklist, how-to-video, kit or tool, ebook, and educational webinar
  • Consideration stage: Product comparison guide, case study, and free Sample
  • Decision stage: Free trial, live demo, consultation offer, and coupon.

Strategy #4: Social media marketing

More than 2 billion people around the world use social media across all platforms. Social media marketing done right is of great benefit to your business. Examples of popular social media platforms are Instagram, Twitter, Whatsapp, Facebook, Pinterest, etc.

  • The first step is to choose the social media platform your audience frequently uses, don't use Instagram because someone else uses it; use it because your audience loves using it.
  • The second step is to create a content strategy that works best for the platform.
  • The third step is to execute and act on your plan.

You should always keep in mind that you can only make it on social media by being social.


Have you tried any of these strategies, and which have worked for you? What areas do you think you need to improve in? Share your thoughts with us.

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