Business
Commission and national authorities urge SHEIN to respect EU consumer protection laws
On 26 May, following a co-ordinated investigation at European level, the Consumer Protection Cooperation (CPC) Network of national consumer authorities and the European Commission notified the online marketplace and e-retailer SHEIN of a number of practices on its platform that infringe EU consumer law. The CPC Network directed SHEIN to bring those practices in line with EU consumer laws. SHEIN remains under investigation and was requested to provide further information to the CPC Network.
The investigation covers a broad range of practices with which consumers are confronted while shopping on SHEIN and that are in breach of EU law, including for example fake discounts and pressure selling. In addition, the CPC Network requested information from SHEIN to assess its compliance with further obligations under EU consumer law.
SHEIN now has one month to reply to the CPC Network's findings and propose commitments on how they will address the identified consumer law issues. Depending on SHEIN's reply, the CPC Network may enter a dialogue with the company. If SHEIN fails to address the concerns raised by the CPC Network, national authorities can take enforcement measures to ensure compliance. This includes the possibility to impose fines based on SHEIN's annual turnover in the EU member states concerned.
More information is available in a press release online.
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