Connect with us


The rise of E-Sports and sports betting in EU




The E-Sports sector has evolved tremendously during the 2010s, with more and more events happening, more valuable prize pools, and more participating groups. Tournaments such as World Cyber Games, Intel Extreme Masters, and Major League Gaming have all had a significant impact on the E-Sports industry during the past decade.

The expansion of the E-Sports sector and the emergence of Esportswagering have been significant thanks to enhanced real-time streaming technology. Many well-known online sports wagering firms have capitalised on the Esports industry’s expansion by providing bettors with excellent E-Sports wagering options. The DreamHack Masters competition, League, League of Legends European Championship, Overwatch, FIFA League, ESL One: Dota 2, and much more are available to bet on at regulated and licensed sportsbooks. In addition, in a variety of games, people are getting involved in the trading of items and skins, earning some extra money in the process.

Even if standard online sports wagering firms didn’t engage with the Esports business a few years ago, the scenario is drastically different now. Online sports wagering and Esportshave a unique relationship since nearly all well-known, trustworthy online sportsbooks provide excellent Esports wagering chances. If you’re looking to wager on Esports or any other type of sport from the United Kingdom or the EU, you’ll be able to find a wide range of bookmakers to choose from.

Looking to place a bet in the UK?

With the rise of Sporting as well as Esports contests, new potential teams, and more and more significant firms agreeing to sponsor the sector and support the sports wagering market in general, the potential of online sports wagering in its relationship with the industry appears brighter than ever before. It’s hardly surprising to see how sports and online sports wagering work so well together today, given the unique junction of the two. If you are considering betting on sports in the United Kingdom, you would have to find a sportsbook that offers such services. Finding such sportsbooks over the thousands out there can be a tough mission, the best thing to do is to turn to a trustworthy and reliable source such as Safebettingsites that has comprised a definitive list of new betting sites done by top experts, Covering everything you need to know about the different providers along with comprehensive reviews by their expert team, making sure you will have the best betting experience possible.

The rise of sports betting

All over the globe, sports wagering is on the increase. By 2028, the global sports wagering market may be estimated to reach $140.26 billion, according to a study by Grand View Research.

The CAGR (compound annual growth rate) of the global sports wagering industry might reach 10% from 2021 and 2028.


In 2020, Europe had the majority of the global market share, with 47% of British adults reporting that they had wagered in the preceding four weeks.

Let’s investigate the present status of sports betting in Europe in more detail.

The current state of sports gambling market in Europe

It is estimated that Europe’s gambling market amounted to $111bn in 2019. Online gambling generated $27.6bn in revenue, whereas land-based gambling brought in $83.7bn.

The European Gaming and Betting Association expects online gambling to account for 33.6% of Europe’s gaming revenue by 2025. (EU-27 and UK).

Between 2022 and 2025, it’s possible that legalised bookmakers will account for 80 per cent of all gambling revenue. By 2026, smartphone wagering may account for 60% of all internet wagers.

According to their share of the European online gambling business in 2019, the following nations ranked first:

● Italy (8.7%)
● U.K. (30.1%)
● France (9.2%)
● Germany (11.4%)

Most popular sports to bet on in Europe

Europe is home to the world’s largest online sports wagering industry. In terms of the most popular sports to wager on, that will vary by region.

2019 and 2020 will bring in €10.4bn and €9.7bn, respectively, for football (soccer) in Italy. A total of £136 million (gross gambling yield) was generated by off-course wagering in England from April to September 2020.

More than three million people were expected to bet on the postponed 2020 UEFA European Championships, according to Entain in June 2021.

One million wagers were placed between January and May, with the United Kingdom accounting for half of those.

Austria, Denmark and Germany are among the nations where horse racing and football wagering is commonplace.

In the second quarter of 2021, sports wagering income in Portugal’s developing gambling sector increased by 224,5 per cent over the same period in the previous year. In the quarter, football accounted for 77.48 per cent of the country’s sports wagering total.

These included the Portuguese Primera Division, the English Premier League, and the Spanish Primera Division, which were all popular divisions.

Wager volume in the United States at that time period comprised 18 per cent of basketball and tennis wagers.

British, French, Irish, and Italians are big fans of the Rugby Union, while boxing is considered to be a popular sport.

In terms of European gambling, Britain is the king. According to data from the UK Gambling Commission, around 80% of polled respondents stated that sports wagering was their favourite method of gambling (2018-2020).

A staggering 69.9% of those who placed bets on sports did so on horse racing. According to the survey, 31% of the people surveyed stated they play some form of gambling at least weekly.

The 45 to 54-year-old age group was the most populous (48.5%), followed by the 35 to 44-year-old group (35.5%), (47.6%).

In the year preceding the pandemic, total gaming yield from online wagering increased by 15.5%.

Share this article:

EU Reporter publishes articles from a variety of outside sources which express a wide range of viewpoints. The positions taken in these articles are not necessarily those of EU Reporter.