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Questions abound over EU’s #TrackAndTrace system

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7 years ago

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According to recent reports, the EU’s long-awaited track and trace (T&T) system for cigarettes is expected to be up and running in “maximum one year” after its official launch date of 20 May, 2019. The system was conceived under the 2014 Tobacco Products Directive, which aimed to help tackle the illicit trade in tobacco products – a problem that is estimated to generate annual losses of more than €10 billion to member states. Yet substantial problems remain with the proposed system, prompting public health advocates to question how much of an impact it will have once it is finally fully functional.

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